Whimsical | Earthy | Delicate | Feminine

Flo & Co Pilates is a studio based within the Sydney region. With a focus on mums and bubs, as well as pre / post natal classes, the brand needed to appeal to a female audience interested in health and wellness.

Owner Rach has such a warm, earthy style, and a love of florals which has been brought through to her new look. To make it even more special, she shared with me that her daughter Flo’s full name actually means blossoming flower, which helped influence her choice of logo in the end.

As part of the branding process I was able to create a logo suite as well as business cards.