If you’re anything like me, artificial intelligence (AI) seems both super helpful and at the same time super daunting. While it’s still in the early stages of development, there’s no doubt that AI will continue to advance and become smarter over time. It’s already incredibly smart now, so who knows what the future holds.
Will we all be replaced by robots? Probably (eek)!
So before our robot friends start taking over the world, here’s a few ways you can use AI to level up your business.
Designing in Canva
Canva is a great tool you can use to create engaging, on brand designs for your business. They’re constantly updating the features within the platform, and AI tools are definitely featuring heavily at the moment!
Here’s a few useful AI features that can be used to create engaging designs for your business:
Background remover tool - this can be used to remove the backgrounds of your images, helping you to level up your designs.
Text to image - simply describe the image you’re after and Canva will provide suggestions based on what you’ve provided.
Beat sync - this is great for creating video content as it auto-syncs music to suit your project.
Magic design - add an image to magic design and it will generate design templates based on the content you’ve provided.
If you’re new to using Canva, or need a bit of help getting acquainted with how it works, take a look at my Canva Basics course to get up to speed!
Creating written content
If copywriting isn’t your thing, then AI tools such as ChatGPT, Grammarly and Copy.ai could be a great way to help you finesse your writing and find inspiration.
Don’t get me wrong, sometimes these programs can come up with suggestions that are pure garbage, but for the most part each of them provide a really great starting point for developing content. I say 'starting point' because personally I've only used them to draw inspiration, and have still added my own personal flair to the suggestions given.
Here’s three ways you can use AI to assist with copywriting for your business:
Fine tuning your blog, social media, website or email content
Developing content ideas for social media or blog posts
Creating social media captions and finding popular hashtags
While AI has definitely made certain aspects of content creation a lot easier, in my (incredibly unbiassed opinion) nothing beats the talent that comes from an actual, real life person.
Content creation, especially for your own business, can be a really personal, in depth process. Sometimes it’s hard to put into words the vision that you have for a creative project.
Creating a brand involves getting to know a person, their business and overall objective to fully understand their vision - and most of the time that vision hasn’t even been realised yet!
Ready to work with a real life person (not a robot) to create your brand or website? Lock in a brand clarity call to chat about your vision.
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