How to use your logo and variations
- Emma O'Bryan
- May 17, 2022
- 1 min read
Updated: Mar 13
You've just had your killer new brand created and it's ready to launch to the world. But what are you supposed to do with all of these different logo variations? When should you use your secondary logo instead of your primary logo? And what the heck is a submark?
Here's a quick explanation to get you up to speed...
Primary logo
This is your main logo - your ride or die, your numero uno. This logo should include your full business name, and be used as often as possible.
Top uses: Branded collateral, signage, desktop website header
Secondary logo
The name speaks for itself really - this is the partner in crime to your primary logo and is a slight (often vertical) variation that can be used when your main logo isn’t suitable.
Top uses: Invoices, branded collateral (where the primary won't work), mobile website header
Submark
This is an even more simplified version of your primary logo, and is essentially an icon that captures your brand. It’s perfect for using anywhere your logo needs to be sized to a small scale.
Top uses: Profile image on your socials, website footer, website favicon
Take a look at some examples of each!
