Let’s set the scene.
You want to take the next step with your business and create a website, whether that be yourself or through a website developer, but you’re not quite ready to make it happen.
Perhaps your business hasn’t officially launched yet, you’re waiting for a store fit out to get some schmick photos taken, or you haven’t quite figured out what you’d like your messaging to be.
You don’t want to miss out on collecting leads, promoting your service offering and connecting with your audience, but you also don’t want to present a completely undercooked site that doesn’t meet your needs.
The solution? A coming soon page!
A coming soon or pre-launch page is connected to your domain (i.e. www.yoursite.com.au) and acts as a temporary page while you create the website of your dreams.
It lets your audience know your official website is on its way, while providing them with any other relevant details such as:
Info about your service offering
Launch date
Contact details
Contact form / newsletter subscription
This then buys you time to focus on creating a website that ticks all the boxes, without having to stick to an unachievable deadline.
Here’s just some of the ways a coming soon page could benefit your business!
Allows you to connect with your audience
We live in a digital age, which means having an online presence is super important.
If you’re not ready to create your website, a coming soon page will still create a positive first impression for your audience, plus it lets them know your official site is on its way.
It also allows you to provide necessary information such as a launch date, contact information and a bit about your business, helping you to establish who you are and what you do.
Helps to grow your contact list
By including a form on your coming soon page, you can collect your audience's contact details and grow your email list before you’ve even officially opened your business.
Plus this allows you to market your product or service through email marketing - I recommend using Mailchimp!
Boosts your Google ranking
Connecting your coming soon page to your domain (i.e. www.yoursite.com.au) will help to boost your Google ranking while you work on your official website.
When you publish your site, the Google crawler (“Googlebot”) will analyse the content and meaning of each page and store it in the Google index. This is important because it will essentially allow the pages to be found by search engines, and your potential customers.
It takes a bit of time for Google to index your site, so getting a head start is always a positive!
Need some help creating a coming soon page for your business? Let’s chat about how we can work together!
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