As a small business owner, you may need to work with a signwriter from time to time on various projects such as signage for your shop front, office, car, or promotional banners.
Depending on the job, there will be certain things a signwriter will need from you, which at times can be a tad overwhelming (especially if you're not up with all the different file types).
While I personally haven't worked as a signwriter, I recently spoke to a friend with a background in signage to talk about the main challenges they faced when receiving files from clients. Here's what they had to say!
Artwork specifications
It’s always good to check what artwork specifications your signwriter needs. For example, they may need a certain file type, resolution, or specific colour matching i.e. a pantone colour.
Logo files
In many cases you will need to provide your logo as an eps file. This is a vector, which means it can be resized to a large scale without becoming pixelated.
Comparatively, a jpeg is made up of pixels which means when it is blown up to a larger scale it may become pixelated.
Fonts
If you’re supplying a file to your signwriter that includes text, it’s important to either outline the text in a program such as Adobe Illustrator, or supply the fonts directly to the signwriter.
Copyright
I know it might be tempting to use an image you found for free from the depths of the internet, buuuut from a copyright perspective it’s not.
It’s always important to ensure you are allowed to be using the images that you’re supplying. If you’re having trouble finding free images, I would suggest a site such as Pexels.
At the end of the day, it’s ok to not be across the in’s and out’s of all this ‘stuff’.
If you're currently working with a graphic designer, have a chat to them about your upcoming projects to ensure the supplied files meet the correct specifications.
Otherwise if you’re unsure about anything, it’s always best to check with your signwriter to ensure you get the best result!
Commentaires