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Emma O'Bryan

The Authentic Brand

All the good things you need for starting up, or starting fresh!

Creating a brand that captures who you are and what you’re about might feel daunting, but it doesn’t have to be.

I’m here to help you ditch the outdated designs and DIY logos to create a look that feels authentic to you!

Redhead Beach
Emma O'Bryan Blackout Creative Co.

When your brand is working against you, not for you...

You won’t stand out against your competitors or showcase yourself as the expert you are.

 

Your brand won’t appeal to your target audience, which means you’re probably missing out on working with ‘your people’.

 

You’ll stay stuck, feeling like your brand doesn’t reflect who you are or where you want to position yourself in the market.

I totally get it - the thought of starting from scratch or doing a total rebrand might feel like a ‘too hard basket’ kind of job. 

And I’m not going to lie, there’s a lot that goes into creating an authentic brand. But that’s why you have me as your partner in crime.  

 

I’m here to make the branding journey feel fun, seamless, and not at all stressful. Just like you’re an expert in your field, creating brands that WOW is my bread and butter. You shouldn’t have to know how it all works, that’s what I’m here for!

With The Authentic Brand you’ll walk away with everything your business needs to shine.

1.   GAME PLAN

I’ll do a deep dive into your brand’s identity, focusing on who it is you’re targeting, your brand voice, and where you want to position yourself with your new look.

 

I’ll take everything we’ve talked about to create two mood boards that reflect the direction I’ll be taking your brand. I’ll work with you to absolutely nail this part so that the end result is everything you’ve ever wanted (and more)!

2.   BRANDING

A suite of logos in various layouts so that you have flexibility across all mediums i.e. website, apparel, social media, sign writing etc.

 

Any additional elements such as a brand pattern and custom illustrations.

 

A choice of 4 pieces of collateral (i.e. flyers, business cards, templates, email signature).

 

A style guide outlining your fonts, colours and design elements.

 

Canva social media templates to support the launch of your brand.

 

BONUS: Access to my Canva Basics course.

3.   PHOTOGRAPHY

A 2-3 hour shoot in a location of your choosing, capturing images that showcase you and your biz.

 

Supply of 40+ edited photos through a personalised online gallery.

 

Travel within the Lake Macquarie / Newcastle area (anywhere outside of this may be an additional charge).

4.   WEBSITE

Design and development of a 4 page Wix website.

 

Copywriting assistance - I’ll jazz up your website content so it flows!

 

Set up of up to 2 email automations through either Wix or Mailchimp.

 

Basic Search Engine Optimisation (SEO).

 

Optimisation for both mobile and desktop view.

 

Connection to your unique domain name.

 

A 1 hour website handover including basic training.

So how does it all work?

PLAN

I’ll work with you to understand everything there is to know about your biz - your target audience, the look you’d like to achieve, where you are now, and where you want to be.
 
I’ll go through your likes, dislikes and everything in between to build a game plan (aka creative direction) that feels authentic to you and your business.

This is the fun part! I’ll take everything we’ve talked about in our game plan and turn it into a brand that makes you feel so proud you’ll want to scream about it from the rooftops.
 
I’ll create everything you need - from logos, illustrations, backgrounds and collateral, to a brand new website including copywriting and photography.

DESIGN

Pop the bubbly, because you can officially share your authentic brand with the world. I’ll package everything up in a neat little bow, giving you all the tools you need to go out into the world feeling confident.
 
Plus I’m always here for a cup of tea and a chat if you have any questions or want to work together on another exciting project!

LAUNCH

Redhead Beach

So, whats the investment?

$9,850 + GST
Split across 4 payments.

Emma O'Bryan Blackout Creative Co.

This is for you if...

You’ve been in business for a while, and the DIY logo just isn’t cutting it anymore.

 

You’re ready to enter into the next stage of your business journey with a look that makes you stand out and shine.

 

You’re a new business that’s not here to stuff around - you want to start off strong with a brand that captures who you are and what you’re all about.

 

You want a brand that WOW’s your audience and allows you to stand out against your competitors.

 

You want your brand to make you feel confident and showcase you as the industry expert that you are!

I totally get it, investing in your brand is a BIG decision.

But I promise you'll be so happy that you did (just like these wonderful people below!)

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Your questions answered!

Blackout creative pattern

Are you ready to work together to create your authentic brand?

Lock in a brand clarity call to chat about your project.

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